Want to value your brand?
Well, for this type of videos, the 2 above ones represents elements which could be incorporated in it. Further this, the interesting aspect of documentary style videos, is about not looking like an add. Your will give to your audience a short film to learn about your product, and more generally to learn about a process. Whether it is to speak about cooking, process of sustainable clothes, cut stone for jewelery, etc. a mini-documentary will position your brand as a ‘the one who knows’ and more relevant in todays shared economy, ‘the one who shares his knowledge.
Well, here we are: to value your brand, be authentic and share knowledge with your audience.