10 Feb 2019
Articles about Video Permalink

Still vs Motion Pictures

February 10, 2019

Still vs Motion Pictures

The main differences between photography and video production.

The key difference between photography and video, stands in the dynamic everyone personally has. What does this mean ? We could say a photograph is something like a one–man show job, as opposed to the video being a collective work.

One-man Show | Photograph

Let’s think a photograph as a star in the sky – It is a star among many others. Some of them have low brightness, meaning the picture is maybe not that good, while some others are quite bright, meaning the picture is much better! Furthermore there are several stars making the difference – They are so bright standing out from all the others, the eyes are first led to them in the sky!
The photograph, being just a picture, when captured by the photographer, shall have such a power, it can be distinguished from all the others, it has to be excellent.

What does it mean? Well, people may have different criteria to answer, however by essence, an excellent photographs shall tell a story by itself. Public reacts differently and basically it is quite subjective to define the good from the bad in art, nevertheless if when you look at a photograph, you understand the photographer was an eyewitness to a story, and you feel this story through his frame, then you may think this is a good photograph.
Then exceptional photos are the ones creating feelings to a consequent amount of people, whether it is about joy or sadness, they have the power to take the viewer’s mind into the scene and let him be part of it.

Collective Force | Video Clip

The video is a completely different story, as we cannot have a video with just one still image. For making a video, you need to be able to capture many interesting images, then all of them, together as a whole, will play a decisive role in the final result. The outcome by essence have the potential to be positively or negatively received by the audience – As for photograph, defining the good from the bad is quite challenging.
Notwithstanding a video has the possibility to combine good and bad in one result: an eye catching video has the possibility to include exceptional series of shots together with some less interesting shots. Also what is considered today as a ‘bad’ shot may be avant-gardist and be later considered as an amazing shot, right?!

Technical differences

Video Frames Rates
23.98 (23.976) FPS – High definition video with NTSC Compatibility
24 FPS – High Definition Video
25 FPS – NTSC HD video
30 FPS – HD video, early black and white NTSC video
50 FPS – PAL HD video
59.94 FPS – HD video with NTSC compatibility
60 FPS – HD video

Photography Aspect Ratios

1:1 – The square appearance gives excellent results to macro photography, and is very common for web thumbnails.
5:4 – Used in large and medium photography format
4:3 – Used by micro four-thirds cameras, many compact cameras and some medium format digital cameras
3:2 – Used by most 35mm DSLRs film digital cameras
16:9 – Used by smartphones and also considered as the “panoramic format.”

Film Aspect Ratios & Formats

4:3 Aspect Ratio / Standard Definition (SD) – resolution (px) 640 x 480
16:9 Aspect Ratio/ Standard Definition (SD) – resolution (px) 640 x 360
16:9 Aspect Ratio / 720p HD – resolution (px) 1280 x 720
16:9 Aspect Ratio / 1080p HD – resolution (px) 1920 x 1080
16:9 Aspect Ratio / 2K – resolution (px) 2560 x 1440
16:9 Aspect Ratio / 4K UHD – resolution (px) 3840 x 2160
17:9 Aspect Ratio / DCI 4K UHD – resolution (px) 4096 x 2160
2:1 Aspect Ratio / 4K Monoscopic 360 – resolution (px) 4096 x 2048
2:1 Aspect Ratio / 4K Stereoscopic 360 – resolution (px) 4096 x 2048

RGB versus CMYC

RGB refers to the primary colors of light which are the Red, Green and Blue. Those colors are used in monitors, television screens, digital cameras and scanners and the combination of RGB light creates white. The RGB is for digital use.
CMYK refers to the primary colors of the Cyan, Magenta, Yellow, and Black. The combination of CMYK inks creates black. It is used for printing.

While technical information may speak better to professionals, the decision to use photograph and/or video for your communication stands in your goal, target audience, length of campaign, media of publication, budget, etc. The more consideration you have to share with the professional you will speak with, the better you will be informed and guided.

10 Nov 2018
Articles about Video Permalink

Copywriting and its Impact on Film

November 10, 2018

Copywriting and its Impact on Film

The power to make a movie to stand out or to dilute it

Filming, vision, artistic direction and original approach are undoubtedly very strong elements for producing a memorable film. All these elements represent the foundation for developing a big idea and visualizing it. Nevertheless there is another important component, for which we unfortunately do not always pay enough attention, which is nothing less than the narration.  Where there is a qualitative discrepancy between narrative and visual stimuli on a film, the audience’s interest is gradually diminished, until it reaches the point of absolute indifference. On the other hand, an extraordinary narrative has the power, through the recording, to create more intense feelings for the viewer, and in combination with the image, to be able to make the entire film taking off.

Awesome Writer Characteristics

Experience in Film Production

It is undoubtedly one of the most important elements. When the copywriter has experience in the film production, he is given the opportunity to have a better view of how the script structure and process should be, whether the goal is to go with conventional or out of the box way of thinking. The result will then be more complete.

Feeling the Pace

It is an essential element that makes one copywriter to be different from the other. The perception of following the steps in the right order, to find out when he will speak quickly or more slowly, with emotion or without, all of this will impact the pace of the video. A smooth evolution emerging along the story, will make the film to stand out in the audience’s eyes, without people consciously realises it.

Improve Interesting Elements and Hide Weaknesses

In a visual story, there are plans working better than others, ideas with more interesting points than others, elements that are stronger than others. Unfortunately, or fortunately, the material someone has in hands to write, will not be perfect at all points. It is extremely important for a copywriter, to understand what points are significant and decisive, together with having the potential to even better enhance these elements, by writing a copywriting that will take them off. Equally essential is the opposite; weaknesses or defaults of material he has in hands, should be carefully manipulated and wisely adjusted, thus giving a chance to the audience to avoid focusing on it, keeping the interest on, all along the short film.

Upgrade the Film through an Amazing Script

Not often, watching a short video, the copywriting takes over the visuals, making the audience to be moved, but what a great mix when it happens! The words, whether written or narrated, speak directly to the heart of the viewer, and the induced emotion is so direct and powerful, it produces overwhelming. An interesting copywriter should have this knowledge and strength, to structure extraordinary scenarios having a beginning, middle and end – these would be so great, that ultimately they upgrade the film, only by their presence.

Tell a Story as Prototype

Nowadays with freedom of expression and information coming from an infinity of sources, similar ideas are spread here and there, and the originality stands more in the way it is presented rather than in the idea itself. Saying this, what distinguishes a good copywriter, is to have the ability to develop an already known subject in such a way, that it is ultimately a prototype in its category. The approach and how the script is structured then gives the chance to tell an old story, in a new-fashion way, making it standing out, eventually catching the audience attention.

Unique Way of Writing

Distinguishing someone by his style and uniqueness, in relation to the rest, is ideal when working with a copywriter, as this rare quality characterises the narration making it unique. While it may take some time to encounter such a person, the tremendous value will make your movie standing out from the crowd undoubtedly.

Writing with Clarity Brings Focus on Subject

Have you ever listen narratives that at some point you felt you are losing the point, or how the subject is enlarged makes you loose the meaning of what you are hearing? Of course you have, and the reason why it happens, is because the writer could not be up the circumstances. He did not focus enough on the subject he mentioned, his references were too confused and vague, making you lose your interest. Clarity and originality in expressing ideas, keeps the audience’s interest till the very end of a movie.

If there is something we should always keep in mind, is that writing a script is just as important as filming and producing a video. This is the reason why investing in a collaborator who is aligned with your needs and vision, able to develop in parallel of the film the copywriting will make it standing out . A moderate writer will at best lead to an indifferent outcome, if not diluting your video in the mass; while an expert author will upgrade your movie, making special and unforgettable!

21 Oct 2018
Visual Suspect News, 1st Page Permalink

Singularity Winner

October 21, 2018

Singularity

Our film Singularity is the Winner in its category at the Mosaic World Film Festival.

The Mosaic World Film Festival was started with the main goal to create an event where talented artists could express themselves creatively, by giving them the tools to succeed in it. Filmmakers from all around the world started participating with unique artwork and their dream to affect their community became reality. Since 2010, the Mosaic Film Foundation has been organizing the Mosaic World Film Festival, awarding films that cannot be seen in commercial theatres and cinemas.
 
Awarded September of 2018, in USA Rockford.
Best film of Experimental category 
 
Singularity Film
During the era of technological singularity, machine learning algorithms will seek to learn from our data with exponential speed.
A short experimental film and attempt to visualise the POV of a future artificial intelligence agent and its prime encounter with our world, its linear experience and the rapid absorption of all available information.
 
Watch the film here:

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