February 10, 2019 Yorgos Venios

Still vs Motion Pictures

The main differences between photography and video production.

The key difference between photography and video, stands in the dynamic everyone personally has. What does this mean ? We could say a photograph is something like a oneman show job, as opposed to the video being a collective work.

One-man Show | Photograph

Let’s think a photograph as a star in the sky – It is a star among many others. Some of them have low brightness, meaning the picture is maybe not that good, while some others are quite bright, meaning the picture is much better! Furthermore there are several stars making the difference – They are so bright standing out from all the others, the eyes are first led to them in the sky!
The photograph, being just a picture, when captured by the photographer, shall have such a power, it can be distinguished from all the others, it has to be excellent.

What does it mean? Well, people may have different criteria to answer, however by essence, an excellent photographs shall tell a story by itself. Public reacts differently and basically it is quite subjective to define the good from the bad in art, nevertheless if when you look at a photograph, you understand the photographer was an eyewitness to a story, and you feel this story through his frame, then you may think this is a good photograph.
Then exceptional photos are the ones creating feelings to a consequent amount of people, whether it is about joy or sadness, they have the power to take the viewer’s mind into the scene and let him be part of it.

Collective Force | Video Clip

The video is a completely different story, as we cannot have a video with just one still image. For making a video, you need to be able to capture many interesting images, then all of them, together as a whole, will play a decisive role in the final result. The outcome by essence have the potential to be positively or negatively received by the audience – As for photograph, defining the good from the bad is quite challenging.
Notwithstanding a video has the possibility to combine good and bad in one result: an eye catching video has the possibility to include exceptional series of shots together with some less interesting shots. Also what is considered today as a ‘bad’ shot may be avant-gardist and be later considered as an amazing shot, right?!

Technical differences

Video Frames Rates
23.98 (23.976) FPS – High definition video with NTSC Compatibility
24 FPS – High Definition Video
25 FPS – NTSC HD video
30 FPS – HD video, early black and white NTSC video
50 FPS – PAL HD video
59.94 FPS – HD video with NTSC compatibility
60 FPS – HD video

Photography Aspect Ratios

1:1 – The square appearance gives excellent results to macro photography, and is very common for web thumbnails.
5:4 – Used in large and medium photography format
4:3 – Used by micro four-thirds cameras, many compact cameras and some medium format digital cameras
3:2 – Used by most 35mm DSLRs film digital cameras
16:9 – Used by smartphones and also considered as the “panoramic format.”

Film Aspect Ratios & Formats

4:3 Aspect Ratio / Standard Definition (SD) – resolution (px) 640 x 480
16:9 Aspect Ratio/ Standard Definition (SD) – resolution (px) 640 x 360
16:9 Aspect Ratio / 720p HD – resolution (px) 1280 x 720
16:9 Aspect Ratio / 1080p HD – resolution (px) 1920 x 1080
16:9 Aspect Ratio / 2K – resolution (px) 2560 x 1440
16:9 Aspect Ratio / 4K UHD – resolution (px) 3840 x 2160
17:9 Aspect Ratio / DCI 4K UHD – resolution (px) 4096 x 2160
2:1 Aspect Ratio / 4K Monoscopic 360 – resolution (px) 4096 x 2048
2:1 Aspect Ratio / 4K Stereoscopic 360 – resolution (px) 4096 x 2048

RGB versus CMYC

RGB refers to the primary colors of light which are the Red, Green and Blue. Those colors are used in monitors, television screens, digital cameras and scanners and the combination of RGB light creates white. The RGB is for digital use.
CMYK refers to the primary colors of the Cyan, Magenta, Yellow, and Black. The combination of CMYK inks creates black. It is used for printing.

While technical information may speak better to professionals, the decision to use photograph and/or video for your communication stands in your goal, target audience, length of campaign, media of publication, budget, etc. The more consideration you have to share with the professional you will speak with, the better you will be informed and guided.

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