Why – Artistic touch Created with sensibility and used adequately, time-lapse adds artistic touch to visual communication. Inserted in a video, it creates a pace contrast and therefore adds interest in it.
What – Emphasis Time-lapse is about highlighting a moment, its evolution; somehow it gives a sense of long time in a glance.
How – Series of images Time-lapse is a sequence of still photos taken at intervals. When the sequence is played at normal speed, the time seems to be moving faster than in reality, therefore time is lapsing.
Where & When – Infinity Moving clouds, sunset, sunrise, people at rush hours, flower blooming, snow covering landscape… Time and places are infinite!
Time-lapse is dynamic and different than a classic video, has an artistic touch and give a sense of long time in a glance.
Video represents today what photographs were in the past: the most attractive way to establish a link between you and your audience, guests, customers, investors, clients, partners, to mention just a few.
Why? Because a video more than a photograph, provides the soul of your activity. Through a carefully selected music together with specific way of filming and editing, you have the power to tell a story, and people like to watch and listen stories.
It is a never ending process to catch attention, gain in visibility and enhance success. Find the production company fitting your expectations, speak with the people ensuring you found the right person to be on the same page and give a start!
Latest marketing tool Who doesn’t have his video yet? From a simple phone to a sophisticate camera, the technology becomes affordable to bigger market and if anybody is able today to produce a video, the challenge is now about making a quality short film for people to watch, like and share.
Social platform understood the stake and strongly fight to get their part of the cake, proposing always more attractive deals to people posting videos online. Then marketing seniors got the message: what is popular on social platform will be successful in communication! Short film is not only part of the overall ad strategy, it became the centre of it. Why?It inexorably leads to gain visibility.
Visibility gain Because it is the latest marketing tool widely spread on the internet jungle, it makes your business more visible. Yes, people enjoy watching video, so having a short film on your website will attract more visitors. Saying that, more visitors increase the traffic on your website; it becomes more visible and then appears on the first page of search engines.
Video is today the most shared media in the world! Quick and stylish, it encourages emotions, pushing people to share it for many reasons: having a break, subject of last night discussion, on the spot about the current project, etc. Either people pick-up short detail or the overall concept, they share it because of the aesthetic, subject, culture, inspiration, music, etc. Whatever the reason they choose, sharing your video is good for you. And if they share it, they click…
The Power of the click Wether you are surfing on a blog, wether you are looking for something specific on the net, statistics show that website including video attracts 3 times more as many inbound links as website without video. Just the fact of having a video on your website will inevitably stimulate people to click for having a look!
The logic is the same with marketing email: send an email with the video and the click-through rates can increase more than 90%. If the video attracts more people to click and visit your page, the video is also an excellent tool for keeping your audience longer on your website.
Keep people on your page Because a video is easy to click and watch, people will stay longer on a page with a video, and it statically has been established that the average user spends 88% more time on a website with video.
The information retained in one minute of online video is equal to about 1.8 million written words, and in a society where time became a key factor to success, video simply is an efficient tool to speak directly to your audience’s mind, which will influence the buying behaviour.
Influence buying behavior Good communication leads to good relation with your customer, therefore about 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video. (Source: Eloqua).
Furthermore of the 80% of internet users who watched a video ad, 46% took some sort of action after viewing the ad.
Still have an hesitation about having a video on your website? Take the plunge!
You want people to watch your ad? Make it as it is not an ad!
As videos is taking more space on great variety of supports (online, in the streets, transports, etc.) people are getting used to perceive in a glance when a brand is advertising and will most of the time just shorten the visual experience, by zapping as soon as they can, avoiding to feel the pressure of being push to buy.
How to make the difference?
Inspire, tell a story, share knowledge.
Inspire
Don’t you like watching a short film, disconnecting your from your reality, making you dreaming, traveling through a different world whether it is a virtual or unknown one, just for few drops of time?
Well, other people like it too!
Putting on screen out of the box images or virtual universe will catch the audience attention and make your brand memorable.
Tell a story
Big brands love to tell stories to their audience, because as simple as it looks, people like to watch stories. Some of them even refer to famous actresses and actors from Hollywood to be part of a short films. This brands the add to an entire level of creativity, where telling unconventional story will be more powerful than developing a ‘buy now’ strategy.
Share your knowledge
The interesting aspect of mini documentary video is that it doesn’t look like an add. You will give your audience a short film to gain information about your product, and more globally, to learn about the process. You will position your brand as ‘the one who knows’ and more relevant in todays shared economy, ‘the one who shares his knowledge.
While the traditional advertising strategy is about being product orientated, today it is about building up an image about a brand: tell a story, share your knowledge and inspire people.
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