Video represents today what photographs were in the past: the most attractive way to establish a link between you and your audience, guests, customers, investors, clients, partners, to mention just a few.
Why? Because a video more than a photograph, provides the soul of your activity. Through a carefully selected music together with specific way of filming and editing, you have the power to tell a story, and people like to watch and listen stories. It is a never ending process to catch attention, gain in visibility and enhance success. Find the production company fitting your expectations, speak with the people ensuring you found the right person to be on the same page and give a start!
Why? Because a video more than a photograph, provides the soul of your activity. Through a carefully selected music together with specific way of filming and editing, you have the power to tell a story, and people like to watch and listen stories.
It is a never ending process to catch attention, gain in visibility and enhance success. Find the production company fitting your expectations, speak with the people ensuring you found the right person to be on the same page and give a start!
Latest marketing tool
Who doesn’t have his video yet? From a simple phone to a sophisticate camera, the technology becomes affordable to bigger market and if anybody is able today to produce a video, the challenge is now about making a quality short film for people to watch, like and share.
Social platform understood the stake and strongly fight to get their part of the cake, proposing always more attractive deals to people posting videos online. Then marketing seniors got the message: what is popular on social platform will be successful in communication! Short film is not only part of the overall ad strategy, it became the centre of it. Why? It inexorably leads to gain visibility.
Because it is the latest marketing tool widely spread on the internet jungle, it makes your business more visible. Yes, people enjoy watching video, so having a short film on your website will attract more visitors. Saying that, more visitors increase the traffic on your website; it becomes more visible and then appears on the first page of search engines.
Video is today the most shared media in the world! Quick and stylish, it encourages emotions, pushing people to share it for many reasons: having a break, subject of last night discussion, on the spot about the current project, etc.
Either people pick-up short detail or the overall concept, they share it because of the aesthetic, subject, culture, inspiration, music, etc. Whatever the reason they choose, sharing your video is good for you. And if they share it, they click…
The Power of the click
Wether you are surfing on a blog, wether you are looking for something specific on the net, statistics show that website including video attracts 3 times more as many inbound links as website without video. Just the fact of having a video on your website will inevitably stimulate people to click for having a look!
The logic is the same with marketing email: send an email with the video and the click-through rates can increase more than 90%. If the video attracts more people to click and visit your page, the video is also an excellent tool for keeping your audience longer on your website.
Keep people on your page
Because a video is easy to click and watch, people will stay longer on a page with a video, and it statically has been established that the average user spends 88% more time on a website with video.
The information retained in one minute of online video is equal to about 1.8 million written words, and in a society where time became a key factor to success, video simply is an efficient tool to speak directly to your audience’s mind, which will influence the buying behaviour.
Influence buying behavior
Good communication leads to good relation with your customer, therefore about 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video. (Source: Eloqua).
Furthermore of the 80% of internet users who watched a video ad, 46% took some sort of action after viewing the ad.