Video Production Resources in Hong Kong

19 Nov 2016

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Want to value your brand?

admin November 19, 2016

Want to value your brand?

The majority of people, prior to buy a product, will check online reviews and social media strategy of a brand to build an opinion. So keeping in mind to stay authentic above all, you may decide to produce series of videos such as interviews, testimonials, mini documentary, all to serve the goal of sharing a short story.InterviewsHaving interviews of key persons in charge of your business will give a valuable base for your brand, having interviews of the team you work with will provide authenticity to your audience. It is a strategy to demonstrate that the values you put into your brand are developed and shared with your team. For this type of short films in your communication, the public will be inclined to trust your brand and you will gain confidence from people.TestimonialsNothing will be better than having video testimonials from your clients and customers on your website. If yesterday the same was true with writing content, nowadays more than ever, having short videos about it, is the fastest way to share positivism with your audience. Keep it short! Nobody likes, when looking for references, to watch long videos with unknown people speaking to them; the goal of this type of videos is about sharing great comments about your services in a glance.

Mini Documentary

Well, for this type of videos, the 2 above ones represents elements which could be incorporated in it. Further this, the interesting aspect of documentary style videos, is about not looking like an add. Your will give to your audience a short film to learn about your product, and more generally to learn about a process. Whether it is to speak about cooking, process of sustainable clothes, cut stone for jewelery, etc. a mini-documentary will position your brand as a ‘the one who knows’ and more relevant in todays shared economy, ‘the one who shares his knowledge.

Well, here we are: to value your brand, be authentic and share knowledge with your audience.

03 Sep 2016

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VIDEO, THE MUST HAVE

admin September 3, 2016

VIDEO, THE MUST HAVE

If there isn’t a ready made formula for successful video, here are 4 key notions that are worth to keep in mind when producing it.

Be visual

For the majority of people, visual is more powerful than words, specially today as with our multiple devices, we have access to content all along our day. Whether it is for understanding your product, having a glance to a place or a service, or expressing several values through strong aesthetic your audience will be faster attracted watching a video, rather than reading a text.

When discovering something new, sight is often the first sense to be triggered: so, be eye catching!

Keep it simple

If you are familiar with your subject when deciding to make a video, consider how familiar is your audience with what you want to say, and how long or how fast people can get your message. To maximise an impact, better to be simple and straight forward! Today it is strategically more interesting to build up series of short videos with single message for each, also considering this strategy can become the base for content marketing, through which you will gain visibility and regular feeding with your audience.

Keep one idea per video and your audience will catch it, remember it and luckily share it!

Have a style

There is variety of ways to pass a message and choosing a relevant one will impact the way people will perceive your company and spirit. A spa will have different style than night club, fashion brand or hotel. Therefore it is important, prior to start a video, to brainstorm with the production company you choose, making sure to be on the same page about ideas and style.

Body language remains longer than words, and similar it is with video: style is an attitude.

Tell a story

While aesthetic and concept are a keys to catch attention in a glance, telling a story will keep your audience on and make people want to watch more. Therefore they will come back, watch the video again and… share it. The power of storytelling is fully part of branding and big names understood it so well, that they strategically enhance much more marketing and public relation rather than their own product or services.

People like to watch stories, and stunning videos are a balanced mix of entertainment, expertise and art.

Strong visual, simplicity and style, no doubt your audience will connect with the story you tell them.

12 May 2016

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Let’s speak about extraordinary good visual content.

admin May 12, 2016

Let’s speak about extraordinary good visual content.

Ok, we agree to say visual content is a must in your communication, and Internet is the master key to reach an audience, to build it and make it grow. If yesterday photographs were a must on each website, today, video is taking over the leading position!

If the way to reach your audience is multiplied by the amount of internet platforms, the quality of videos will inevitably make the difference. And by speaking about quality, I mean the quality of your offer and how you communicate about it, in other words better having a good content to communicate, not to say: an extraordinary good content.

To reach this goal, there are 3 key benchmarks:

Producing a video is about building up an identity.

We always start our video production by having several meetings with our clients in order to identify the core values of their company and the mindset about what they want to communicate. It is important, as a client, to know what is the identity you want to develop, what makes your offer unique and special, why people should choose you, what you like in competitors campaign and what you don’t like, etc. The more information you have to share with your video production company, better the video will be as the producer will have clear understanding of your style and expectations.

This process seems evident and it is a crucial one, prior shooting video; rather it is for an interview, an event video, a short trailer, or content marketing, the video company needs to know the key elements you wish to share together with the spirit.

Producing a video highlights creativity.
The new step is now about sharing these ideas and core values with video production company, for ensuring you will be on the same page. It is important that you take time to meet the team you will work with on your video project, to confirm you feel comfortable to express yourself. By brainstorming ideas and concepts with them, you will realize what you feel relevant for your short film and it is also an interesting playground to test some of your ideas and see how professional people react, outside of your usual surrounding friends, relatives and colleagues. Then the video company should get inspiration from your brief and propose you series of ideas with great variety of styles!

Again for having great video quality, more than the fees you will pay, it is important you get inspired by the video production company you will work with as they will be the ones to handle the video!

The final short film will be the extension of your needs, style and brief together with the skills, creativity and experience of the video company.

Producing a video catching the attention.
Once you identified the spirit of your communication, giving free ride to creativity, knowing your targeted audience, the relevant video production company should be the one to propose you and produce eye catching short film, using great skills and experience. Video currently representing the center of communication strategy, it is statically established that websites, social medias, newsletters, etc. including a video keep longer people attention and also engage much more action.

Then it is all about producing long lasting memory of a short film in people’s mind, and because people will be willing to watch again and share quality video, no need to mention extraordinary good visual content will find a way to stand up from the overall noise, right?!

It is all about memory: extraordinary good visual content will last in people’s mind!

Want to value your brand?

Want to value your brand?

VIDEO, THE MUST HAVE

VIDEO, THE MUST HAVE

Let’s speak about extraordinary good visual content.

Let’s speak about extraordinary good visual content.

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