Cocooned in a pod filled with salted water, your body becomes weightless inviting your mind to relax. Float on is a sensory deprivation center for deep mental and physical relaxation.
We produced two short films for their visual communication, each of them having a different audience.
The branding video is based on the reconnection with the inner self during the float. We shot both in the jungle busy city that is Hong Kong, and in the float center, thus revealing the contrast of atmospheres, emphasizing the peace and serenity felt while floating.
We also produced a functional video, highlighting each of the steps to follow for taking advantage of the experience.