Visual Suspect’s Creative Lab

Concept Development

In the beginning, came the initial tests and while we first had replies to our question about ‘what if’, then we started to be confronted with a new series of dilemmas. Should we keep making objects only to be oversized? How big do these overscaled objects need to be? What is the story? How do we start and where do we end? Bit by bit, the direction became clearer, in the sense that we decided to create something that looks real and, at the same time, make people realize after a while that we insanely messed up proportions.

Filming Techniques.

Each clip is a composition made of two shots: a general view, together with a close-up on the overscaled object. Both clips, somehow, had their own specificities. During the filming of the wide shot, you need to envision the final aesthetic, guessing the effect of light, of the people in the area, ensuring there exists the available space to oversize the product, figuring the camera movements, and finally, imagining the visual impact on the audience. While shooting the close-up on the object to overscale, the challenge is quite different, as it is more about ensuring the camera movement and perspective of the subject, to match as close as possible, the general view scene.

The challenge? When we were outside filming, we simply didn’t know what the final result would look like. The next step was about drafting compositions that the visual artist would make to look like being real, with the first idea of proportions – we didn’t know precisely what would come until we saw the first version. Once this step was achieved, we were still not sure about the final result, as we had to wait for the 3D tracking, the rotoscoping, and so on.