CLIENT // PROFILE
Published on BBC.COM for WGBC
We have been commissioned to produce a short film to be published on BBC.COM. BBC StoryWorks supervised the production, and the World Green Building Council is the final project client. This branded content is about Swire Properties and One Taikoo Place development.
WHAT IS AT STAKE
A corporate district
This short video story takes place at One Taikoo Place. There, Swire Properties created a new building with a sustainable mindset. One of this film’s elements is about exploring the district while understanding the office tower’s underlined technology. All the protagonists live and work in modern and user-friendly environments. While watching spaces, technology, and design, we learn about the insights through the interviews of people involved in this development or using these places. The video composition has a target audience of WGBC.
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Scenes about High-end Design and Architecture
Cinematic Filming
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Orignal and Away from Copywriter Cliches
Character Driven
The main idea of the film is about watching the key character using the space, with the story built around this protagonist.
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Unscripted and Away from Copywriter Cliches
MANAGEMENT INTERVIEWS
People are spontaneously speaking, with unscripted words, staying away from the industry cliches. During the two management interviews, we see the value of avoiding scripting replies in advance, having interviewees naturally behaving, and giving authenticity to the video.
Interviews Supported by Archive Materials
Overseas Footage
An essential scene of the video relates to the interviewees speaking about company expansion. To visualize this element of the story, we accessed and re-used material we filmed in the past for Swire Properties. This is an essential element once it requires seamless integration of archive material; otherwise, it will feel like stock-footage or jeopardize the film’s quality.
Swire Properties and People
CHARACTERS OF THE FILM
People are spontaneously speaking, with unscripted words, staying away from the industry cliches. During the two management interviews, we see the value of avoiding scripting replies in advance, having interviewees naturally behaving, and giving authenticity to the video.
Green
SUSTAINABILITY AND STORYLINE
We produced this video for the World Green Building Council, and one of the key aspects of the story stands in sustainable design and places made for people with healthy lives. Once we understood the message to tell in the story, we visited the district to list the various shots we wanted, identifying relevant angles, and framing. We then arranged the shooting with conventional and aerial filming and led protagonists interviews for telling the story.
Placemaking
ARCHITECTURE ON SCREEN
We aimed to screen the design and architecture of places, underlining the sustainable approach and green features as part of the development. During the shooting, there were several construction areas, leading our filming crew to have the camera focus on specific elements and spaces only.
Visual Suspect FAQ //
Frequently Asked Questions
Get answers to our most commonly asked questions about our Video Productions.
What is Visual Suspect?
It is a multi-awarded company, with global experience, with strong interest in technology.
What is the process?
There are three steps to make a video: pre-production, production, and post-production. In essence, each step is crucial. Pre-production includes a site visit, concept development, and shooting list, together with paperwork and casting. Production is about filming, from conventional to aerial, exterior to interior, with or without talents, and sometimes uses specialized equipment such as zipline or remote-controlled cars. Post-production is about bringing all elements together in seamless manners to make a unique video coming to life.
What is the budget?
There are many elements impacting a budget, including the number of filming locations, the amount of shooting days, production timeframe, loading, etc. Whether you share the range, you are comfortable spending on production, or you ask the production house to provide you a quote, this subject should come early in the conversation, ensuring everyone is on the same page.
Where is Visual Suspect based?
Visual Suspect has been founded and is based in Hong Kong.
How long does it take?
From several days until several months, the overall timeframe can significantly vary. The components impacting the duration are the time allocated to the pre-production, and make sure to plan enough time for this stage, as it represents the foundation of the final video. Then during the production, the shooting duration will mainly depend on the number of locations and countries. And finally, about the post-production, while the first cut generally comes in a short time after the end of the shooting, the revision process will be decisive.
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