CLIENT // PROFILE
Scenes about High-end Design and Architecture
Orignal and Away from Copywriter Cliches
Interviews Supported by Archive Materials
Swire Properties and People
CHARACTERS OF THE FILM
People are spontaneously speaking, with unscripted words, staying away from the industry cliches. During the two management interviews, we see the value of avoiding scripting replies in advance, having interviewees naturally behaving, and giving authenticity to the video.
SUSTAINABILITY AND STORYLINE
We produced this video for the World Green Building Council, and one of the key aspects of the story stands in sustainable design and places made for people with healthy lives. Once we understood the message to tell in the story, we visited the district to list the various shots we wanted, identifying relevant angles, and framing. We then arranged the shooting with conventional and aerial filming and led protagonists interviews for telling the story.
ARCHITECTURE ON SCREEN
We aimed to screen the design and architecture of places, underlining the sustainable approach and green features as part of the development. During the shooting, there were several construction areas, leading our filming crew to have the camera focus on specific elements and spaces only.