CLIENT // PROFILE
HK ELECTRIC
FILM
HK Electric is one of the main power utilities in Hong Kong, providing electricity to millions of customers in the region. They chose to work with Visual Suspect because of our team’s reputation for producing high-quality, engaging videos that effectively showcase our client’s operations and services. Our expertise in using the hyper-lapse technique, which lets us condense complex footage into a short and visually stunning video, was a perfect fit for HK Electric’s needs.
THE STORY
CREATIVE BRANDING
Our team produced a video using an immersive hyper-lapse technique that allows viewers to experience a virtual journey through all of HKElectric’s facilities in just 30 seconds. The hyper-lapse technique involves taking a series of time-lapse photographs and stitching them together to create a seamless, fast-motion video.The video begins with the consumer clicking on iPad, and at the same time starting the journey with the camera passing through HK Electric’s power lines and substations visible in the distance. As the video progress, the hyperlapse takes the viewer through the HK Electric’s main facility.Despite the speed of the hyperlapse, the video is still able to convey a sense of the size and complexity of HK Electric’s operations. The footage is shot in a way that highlights the company’s commitment to providing reliable and efficient electricity to the people of Hong Kong.In conclusion, our team created a masterful example of the hyper-lapse technique for HKElectric’s video. By condensing a tour of HK Electric’s facilities into just 30 seconds, the video provides an engaging and memorable view of the company’s operations, showcasing its commitment to providing excellent service to the people of Hong Kong.
THE SOUND OF ELECTRICITY
The sound design of the project plays a crucial role in making the video feel more grounded and realistic, even though the footage was filmed using a hyperlapse technique. Our team carefully selected and crafted sound effects to accompany the visuals, creating an immersive audio and visual experience for viewers.The sound design includes a range of audio elements, such as the humming of electricity, the sound of machinery, and other environmental sounds that help to create a sense of place and atmosphere. By combining these audio elements with the visuals, we made the video feel more dynamic and alive, although it was filmed using a high-speed hyperlapse technique. Overall, the project’s sound design was an important component in creating a cohesive and compelling video that showcases HK Electric’s facilities and services in an engaging and memorable way. The careful selection and crafting of sound effects helped to create a more immersive and realistic viewing experience for viewers, making the video more effective in communicating HK Electric’s brand message.
COLOURED CONTRAST
RED AND WHITES
The red and white light featured in the video is intentionally aligned with HK Electric’s branding, which prominently features those colors. This attention to detail helps to reinforce the company’s brand identity and message, making the video even more effective in promoting HK Electric’s services. By using the company’s signature colors in the video’s lighting, we created a visual connection between the video and HK Electric’s brand, further enhancing the video’s impact on viewers.
EXTRAS
HK ELECTRIC HUMAN RESOURCES
Working with the employees of HK Electric proved to be an invaluable asset during the filming process of the hyperlapse video. Our team was able to work closely with HK Electric’s employees to identify key areas of focus, ensuring that we captured the most compelling and visually stunning shots possible. Also, they have been part of the film, as extras to support the story of the film.
Visual Suspect FAQ //
Frequently Asked Questions
Get answers to our most commonly asked questions about our Video Productions.
What is Visual Suspect?
It is a multi-awarded company, with global experience, with strong interest in technology.
What is the process?
There are three steps to make a video: pre-production, production, and post-production. In essence, each step is crucial. Pre-production includes a site visit, concept development, and shooting list, together with paperwork and casting. Production is about filming, from conventional to aerial, exterior to interior, with or without talents, and sometimes uses specialized equipment such as zipline or remote-controlled cars. Post-production is about bringing all elements together in seamless manners to make a unique video coming to life.
What is the budget?
There are many elements impacting a budget, including the number of filming locations, the amount of shooting days, production timeframe, loading, etc. Whether you share the range, you are comfortable spending on production, or you ask the production house to provide you a quote, this subject should come early in the conversation, ensuring everyone is on the same page.
Where is Visual Suspect based?
Visual Suspect has been founded and is based in Hong Kong.
How long does it take?
From several days until several months, the overall timeframe can significantly vary. The components impacting the duration are the time allocated to the pre-production, and make sure to plan enough time for this stage, as it represents the foundation of the final video. Then during the production, the shooting duration will mainly depend on the number of locations and countries. And finally, about the post-production, while the first cut generally comes in a short time after the end of the shooting, the revision process will be decisive.
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