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Maud Frizon

Branding video for Maud Frizon in Hong Kong

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CLIENT // PROFILE

ALL THE WAY
MAUD FRIZON

Since the 60’s, starting in the fashion capital of Paris, till nowadays Maud Frizon keeps creating shoes and handbags with style for elegant women.
We produced an entire campaign in Hong Kong, for their worldwide visual communication, including branding short film and photography works, as a cinematic tale about universal woman attitudes and values, where the feminine way of thinking celebrates the singularity of being a lady.

WHAT IS AT STAKE

THE STORY

For the branding video, we wrote a poetic narration, recorded with sensual feminine voice, and we used our in-house footage shot in different countries, together with images filmed in studio. The result is a timeless video, with universal message.

The fashion photographs were split into different categories with minimalistic setup in studio: product photographs, fashion photographs with models, close-ups on portrait. We then combined our images, producing different series, all aligned delivering universal feminine values of this campaign.

COMBING COLORS

One of the opportunities and challenges that we faced during the video’s production days was about the strategy to showcase to the audience the size of this warehouse. At the pre-production stage, and more specifically during the storyboard elaboration of the film, we developed several visuals allocated to wide-angle shots and a long camera movement moving through space.

The magic of nature.

Every parcel arriving at the logistics center will pass through scanners to get tracked anytime until it leaves the warehouse. We used a macro lens and slow-motion capture for having material on post to support a scene with fast cuts editing giving a glance to this process within seconds.

I AM A WOMAN

All the way video production

FILM DIRECTION
AND TECHNIQUES

Copy, Filming, and the overall production design made to support the story of places.

SYNCHRONISZED MOVEMENTS
The Story of Automation
The opening of the film symbolizes the arrival of the AGV automation to Maersk, while it also gives a clear sense to the viewers about what is at stake in this video. We had to try and error for being able final to synchronized together with these robotics.
THE ARRIVAL OF AGV
Long exposure filming
Visualizing the speed
One of the main selling points of the use of AGV robotics is efficiency through speed. At the film’s conceptualization, it was clear and important to our team that we had to visualize the promise of this technology.
AGV ROBOTICS IN ACTION

COMMERCIAL EDITS

film-direction
Roadmap
EVERY NEW FILM OUR NEXT BEST ONE //

Concept Development

Here our roadmap for this film, from the very first idea to final delivery.

Pre-Production

Site Visits

It's all about getting familiar with the story and spaces, before the shooting day and production of this video.

Pre-Production

Storyboard

This stage is about having a clear vision before we have heard the very first "Action!" on location.

Pre-Production

Video Concept

Idea, Copy and Logistic

Production

Filming

Long shooting days with Film Director, Producer, and Visual Suspect Crew on location.

Post-Production

Film Editing

The very first play of this new piece. The hours of pre-production, production, and post-production finally on screen.


Post-Production

Revisions

Polishing every details

Roadmap
FAQ
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Frequently Asked Questions

Get answers to our most commonly asked questions about our Video Productions.

What is Visual Suspect?

It is a multi-awarded company, with global experience, with strong interest in technology.

What is the process?

There are three steps to make a video: pre-production, production, and post-production. In essence, each step is crucial. Pre-production includes a site visit, concept development, and shooting list, together with paperwork and casting. Production is about filming, from conventional to aerial, exterior to interior, with or without talents, and sometimes uses specialized equipment such as zipline or remote-controlled cars. Post-production is about bringing all elements together in seamless manners to make a unique video coming to life.

What is the budget?

There are many elements impacting a budget, including the number of filming locations, the amount of shooting days, production timeframe, loading, etc. Whether you share the range, you are comfortable spending on production, or you ask the production house to provide you a quote, this subject should come early in the conversation, ensuring everyone is on the same page.

Where is Visual Suspect based?

Visual Suspect has been founded and is based in Hong Kong.

How long does it take?

From several days until several months, the overall timeframe can significantly vary. The components impacting the duration are the time allocated to the pre-production, and make sure to plan enough time for this stage, as it represents the foundation of the final video. Then during the production, the shooting duration will mainly depend on the number of locations and countries. And finally, about the post-production, while the first cut generally comes in a short time after the end of the shooting, the revision process will be decisive.

FAQ
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