CLIENT // PROFILE
COMPELLING AND INFORMATIVE
The video production process began with extensive research by BBC Team, where they identified key trends and insights about Insilico, AI and Pharma industries. Visual Suspect collaborated with the BBC team to develop a film at the production and post-production stages. We shot the video over several days using high-resolution cameras and equipment. The filming process was overseen by experienced BBC directors and producers, ensuring we captured the footage we needed to tell our story. In post-production, our team edited the video, added stock footage and graphics, and created a final cut that was visually compelling and informative.
THE STORY
INNOVATIVE WORK
Visual Suspect’s team had the privilege of working with Insilco’s CEO on a video that showcases their innovative work and the potential of AI in the pharma sector. The story and crafting process began with a deep dive into Insilco’s business and an understanding of its vision for the future. Our team spent time getting to know their team, the work they do, and the impact they aim to make in the industry. Based on this research, we developed a script that effectively conveyed our client’s message and spoke to their target audience
CINEMATOGRAPHY
Cinematography is an art form that has the power to create stunning visuals evoking strong emotions in the audience. The video’s cinematography was made to convey a sense of mood and atmosphere that adds depth and meaning to a story. In a story of a pharma production that uses AI technologies, cinematography made in dark and blue tonalities with tight framing can create a sense of mystery and intrigue. These colour tones can convey a sense of coolness and calmness while also creating a sense of distance and detachment that can emphasise the role of AI in the pharma process. Tight framing can also create a sense of vision toward future possibilities while highlighting the precision and detail involved in using AI.
DYNAMIC VISUAL AND AUDIO
FAST EDITING AND THE IDEA OF TRANSFORMATION
The video is made with fast editing sequences, and dynamic visual effects that significantly affect video scenes, exploring the transformation theme and creating a sense of change and evolution. In addition to these visual techniques, our team used sound effects and music to enhance the impact of the transformation. For instance, we used a fast-paced, energetic soundtrack to match the frenetic pace of the editing and create a sense of anticipation and excitement.
LOCATION
SCIENCE PARK OF HONG KONG
The Science Park of Hong Kong is a research and development facility that supports innovation and technology in the city. With world-class facilities and cutting-edge resources, it is a hub of activity for start-ups and entrepreneurs looking to bring new ideas to life. Video shots of the Science Park can capture the sense of energy and dynamism that is present there. Shots of the sleek, modern buildings and high-tech labs can convey the sense of innovation and progress at the heart of the Science Park’s mission. With its stunning architecture and state-of-the-art equipment, the Science Park is an inspiring place to shoot video footage. Ultimately, video footage shot at the Science Park of Hong Kong can help to showcase the city’s commitment to innovation and technology.
Visual Suspect FAQ //
Frequently Asked Questions
Get answers to our most commonly asked questions about our Video Productions.
What is Visual Suspect?
It is a multi-awarded company, with global experience, with strong interest in technology.
What is the process?
There are three steps to make a video: pre-production, production, and post-production. In essence, each step is crucial. Pre-production includes a site visit, concept development, and shooting list, together with paperwork and casting. Production is about filming, from conventional to aerial, exterior to interior, with or without talents, and sometimes uses specialized equipment such as zipline or remote-controlled cars. Post-production is about bringing all elements together in seamless manners to make a unique video coming to life.
What is the budget?
There are many elements impacting a budget, including the number of filming locations, the amount of shooting days, production timeframe, loading, etc. Whether you share the range, you are comfortable spending on production, or you ask the production house to provide you a quote, this subject should come early in the conversation, ensuring everyone is on the same page.
Where is Visual Suspect based?
Visual Suspect has been founded and is based in Hong Kong.
How long does it take?
From several days until several months, the overall timeframe can significantly vary. The components impacting the duration are the time allocated to the pre-production, and make sure to plan enough time for this stage, as it represents the foundation of the final video. Then during the production, the shooting duration will mainly depend on the number of locations and countries. And finally, about the post-production, while the first cut generally comes in a short time after the end of the shooting, the revision process will be decisive.
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