As a video production company based in Hong Kong, Visual Suspect had the opportunity to produce fundraising videos to benefit charity and Non Governmental Organizations, for raising funds from the community.
Fortify by these experiences, we know that if the goal of a NGO is to have positive social impact, the goal of a fundraising video will be more focus to raising money. It may sounds obvious, and it is, therefore important step prior starting the production will always be to discuss with you ensuring the goal of your activity, and how to provoke a smile, a conversation or other reaction when watching it, will be reached.
The video serves to share with your audience who benefit from your activity, where goes the collected fund, what is the mission of your organisation and how the community can help. Having these key elements in mind, we also consider several facts ensuring your fundraising video is on the right track to succeed:
Who is your audience?
Age range, social class, culture?
Will they be series of individual located at different places or gathering?
How will they watch the video? On big screen? Tablette? Phone?
Where will they watch the video: on TV? On internet? Standing in a rally?
How did they hear about your organisation?
Why they should give?
What is the context of your action?
Do yo make a difference in the community?
Will their action make a difference?