Runner’s fashion brand, Uglow is famous for its comfort, practicality and freedom of movement.
We filmed and produced the branding video shot along Central waterfront, for reflecting urban runners, and in the forest of Hong Kong Island, giving a glance of running in natural landscape.
For the montage of this short film, we edited wide angle giving context of the scene together with close-up shots, emphasizing quality details of the brand.
Aerial footage, shot with our drone, also brought unusual images by having uncommon angle and pace of shooting.
We also produced series of very short videos, as content marketing, made from the same shooting, each of them emphasizing specifications of the brand.