Cocooned in a pod filled with salted water, your body becomes weightless inviting your mind to relax. Float on is a sensory deprivation centre for deep mental and physical relaxation.
We produced two short films for their visual communication, each of them having difference audience.
The branding video is based on the reconnection with the inner self during the float. We shot both in the jungle busy city that is Hong Kong, and in the float centre, thus revealing the contrast of atmospheres, emphasizing the peace and serenity felt while floating.
We also produced a functional video, highlighting the each of the steps to follow for taking advantage of the experience.